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I wonder if this applies to copy points?
As a copywriter, I always put a couple of the most important benefits to the consumer in the copy, but I try and stay away from lists and lists of features. Is it enough to tell people the checking...
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Whoops.
Back in my younger, slightly less professional days, I worked on a crappy client who forced us to use a D-list celebrity as a spokesperson. This pseudo-celeb had final say on all our scripts and...
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It’s the creatives’ fault.
I’ve always wondered who clicks on banner ads. If I click on one a year, I’d be surprised. Obviously someone does, though the meager click rates most banners see says there’s definitely something wrong...
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We beat car salesmen and Congress.
This made me laugh: Gallup is out with a new poll that asked people to rate the “honesty and ethical standards” of people in 22 professions. Just 2% said advertising people were “very high”. (I’m...
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We’re #1… 05.
CareerCast.com is out with its 200 Best Jobs for 2010. Careers were ranked on factors including pay, growth prospects and working conditions. While most ad jobs weren’t specifically listed,...
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What would you pay for online?
Research like this cracks me up. It just proves that consumers are insane. Nielsen asked more than 27,000 people in 52 countries their feelings on paying for various forms of content online. You can...
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Tell me why Twitter is called “Social Media” again?
Don’t get me wrong, I like Twitter. It’s the primary way most people find and read The Dog & Pony Show. But I certainly don’t think Twitter is the end-all be-all, and in most instances you’d have...
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Easily distracted people are more creative.
This story in Wired is a couple months old, but I was too distracted to post about it until now. Harvard studied a whole bunch of people and found that the most creative people are also the easiest to...
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This news just made my day.
Apparently sarcasm boosts creativity. If that’s really true however, my creative teams should be the most creative people on the planet. Filed under: Good Stuff Tagged: Commentary, creativity, good,...
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